Redesign and SEO-Optimized Rebuild of GuardServicesUSA.com

Project Overview

Guard Services USA operates in the competitive security industry, offering personalized guard services nationwide. Their existing website was hosted on GoDaddy but suffered from technical issues, poor SEO performance, and lacked a modern, user-friendly design responsive on all devices. The client required a complete website redesign, technical cleanup, and scalable SEO-focused architecture to increase online leads and local search visibility.

Client Requirements

Redesign the Guard Services USA website with a modern, clean, and mobile-first design.
Migrate the site from the existing hosting platform to a more stable and scalable environment.
Develop 15–20 core pages reflecting the brand and services clearly and attractively.
Build 50+ geo-targeted dynamic landing pages to capture local search traffic.
Implement technical SEO fixes, schema markup, sitemap, redirects, and optimize site speed for Core Web Vitals compliance.
Integrate contact forms with spam protection and provision for HubSpot CRM.
Deliver an admin-friendly WordPress build using Elementor Pro for ease of future updates.
Provide training materials for client self-management.
Establish a foundation for ongoing SEO, content strategy, and site maintenance.

Our Approach

Discovery & Planning

Performed a detailed audit of the existing site to uncover technical issues and gaps.
Researched competitor websites and reviewed client RFP materials to define goals and scope.
Held client meetings to align on branding vision, timelines, priorities, and key deliverables.
Evaluated and tested WordPress themes on staging environments to determine the best fit.

Design & Development

Built a brand-new WordPress site on a modern, high-performance hosting environment.
Customized Elementor Pro templates tailored to client branding and service offerings.
Created 14+ foundational pages, porting and refining content from the legacy site.
Developed scalable architecture for future deployment of 50+ geo-landing pages targeting service areas nationwide.

Quality Assurance

Maintained active communication with client for iterative feedback and approvals.
Adjusted homepage visual elements, fonts, menu sizing, and layouts based on client inputs.
Built sample single service detail pages for client review and guidance.
Troubleshot hosting access issues and ensured smooth migration with zero downtime.

Key Challenges & Solutions

Hosting & Access Issues

Initial 502 Gateway errors prevented admin access. Coordinated with client’s hosting provider and resolved server-side problems promptly.

Content Delays

Client had limited content direction initially. Proactively migrated existing content as placeholders and created sample service pages to guide content creation.

Balancing Theme Flexibility & Customization

Tested multiple themes to balance client UI/UX preferences with performance and ease of customization.

Image Asset Limitations

Requested Freepik credentials for premium image sourcing; adapted to asset availability while retaining professional aesthetics.

"Thanks to Fermisoft expertise, our new website looks fantastic and performs seamlessly across devices. The SEO groundwork and geo-targeted landing pages have set us up for strong local growth. Communication was excellent throughout the project—They was quick to adapt and always ready to help."